Creating your first EDM or HTML Email

Posted on: January 25th, 2013 by Alexander Stanuga 1 Comment


Have you ever wondered how to create an HTML email? As a Designer, have you ever had a client ask how best to impliment an email marketing campaign which makes use of their visual branding, or... are you just plain curious?

Welcome to the world of EDM - Electronic Direct/Digital Mail. A marketers best friend and if designed and managed well, can prove a great skill for any web designer to be able to master. Anyone who's got an email account these days knows what an EDM look like, they often come as a personalized email, including your name or email address in the greeting, and often surrounded by graphic images and a reasonably well thought through layout.

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