After noticing this on the shelves of many bookstores over the years, I'd had it mentally earmarked to read for some time. Just my Type by Simon Garfield is light hearted and easy to follow book about fonts. Even if you arrive here armed with nothing more than an appreciation for the written word and no typographic background, this book is bound to spark in you a new reverence for typography and have you looking at street signs and bill posters in a new light. This is not a book about type designs but the stories that led to the creation of some of the worlds most loved and loathed type faces, typography's history is rich in folk lore and tales of old.... Read More
Have you ever wondered how to create an HTML email? As a Designer, have you ever had a client ask how best to impliment an email marketing campaign which makes use of their visual branding, or... are you just plain curious?
Welcome to the world of EDM - Electronic Direct/Digital Mail. A marketers best friend and if designed and managed well, can prove a great skill for any web designer to be able to master. Anyone who's got an email account these days knows what an EDM look like, they often come as a personalized email, including your name or email address in the greeting, and often surrounded by graphic images and a reasonably well thought through layout.
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It is important to take an interest in typography, as Designers, we communicate a clients ideas and aspirations through the use of words and images, either by creating those images through with photography, then carefully crafting them in software, or through generating icons and logos. Still we are often required to use text to accompany images or to be set independently in a way to communicate a message.
Fonts (or 'founts' for the puritans out there) are the form that have the power to express those words into meaning, and through the expressive hands of typographers we have seen much change through the ages. Where once only type foundries or a Printing Press could afford a fair selection of fonts, today they are virtually everywhere, and whats more... everyone's an expert. There has never been a better time to explore creating your own letterforms, and with digital font creation tools available and affordable, everyone appears to be having a go.... Read More
Over the years I've taken a great interest in tracking down and acquiring new Design books, for both personal and professional reasons, I feel that in the Creative industry there's never a time when you feel that you've stopped learning. Also I love discovering the stories behind some of the most prominent Design Agencies and famous Design icons in history.... Read More