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Shimano Swingtag Design (POS)

Client:
Shimano Australia
Skills:
Print Design, layout, concept development
Software/Applications:
InDesign, Photoshop, Illustrator

Other than the fishing rods themselves, the swing tags form the only point of sale advertising available on the product as it sits in a rack amongst the competition at the fishing stores. Therefore it was vital that they be eye catching and conform to the corporate ID for the sake of promoting a consistent brand identity. During my time at Shimano the opportunity came up for me to address the issue, as they were in need of a refreshing new look.

As part of the process, I was required to consolidate several different Design styles and incorporate a combination of different logo's which were provided by different Shimano Offices. I was fortunate in that, due to a significant change regarding the wording of the warranty, I had the opportunity to address a whole batch of products at once. Some of the swingtags were only in need of a minor content change, while others were up for a complete new design. As the information varied across the different rod families, it proved to be quite a challenge.

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