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Environet Logo Design and POS
Illustration, Logo Design
Well known and loved by Fisho’s Australia wide, Environet fishing nets are distributed by Shimano, across Australia. The net is specifically designed in order to maintain a fishes natural slime once caught, making it a favourite for Anglers who observe the catch and release policy. Well regarded especially amongst estuary and Cod fisherman, Environets are often perceived as being eco-friendly as it does less harm to their catch than normal conventional nets.
I was initially asked to come up with some new design options for a swingtag, which would be used on all three models of the net. It was soon realised that a new Logo design was also required, and as the brand didn’t fall under the Shimano corporate Identity, I was given some creative freedom. The final logo design and swing tag art was to reflect and emphasise the eco-friendly nature, whilst also standing out amongst the usual sea of blue and bright reds/oranges typically found within a fishing store.